“Fill your paper with the breathing of your heart”
Can you really write from the heart when your composing content for the web? Does feeling, spirit or emotion have anything to do with the web?
Passion and emotion rarely appears in a content brief but I’m on a mission to try and change some priorities when it comes to writing online.
Lets face it a lot of words are written when it comes to website content. But as I write and contribute to the multiplicity of resources online I have begun to reflect more and more on the place of the heart.
When you’re publishing online the task of simply getting a blip of notice needs a few starting points:
- Some luck to write at the right time about the right subject
- People to stop for more than five seconds and read the content (The 5 Second Test).
- Someone to take the time to share your work on social media or through their own site.
Those are pretty big things. Good timing. Arresting and alive content. A connection with another person.
As I reflected I’ve concluded it’s usually heartfelt writing that’s grabbing me. You know what I mean – that moment when you feel someone’s left something of themselves on the page. You connect to a set of values or a life experience – you find an inner-something which connects with the words on the page.
It’d be right to argue that most people go online with a purpose in mind. They’re searching for a product, an event or a blog. But let me ask you …. if you found something written with depth and feeling then doesn’t that grab you for a few seconds?
Do passion and emotion work in the five second test?
Heartfelt content can be a piece of prose, a beautiful poem, a powerful image or a website which as a whole feels different and engaging. These elements of content are things we know make a difference to the way a website is received.
Space to Breathe forms part of a slowly growing move within UK business called workplace spirituality. This is the idea of how the ‘whole person’ can connect and reach their potential in work.
Heartfelt writing …. with it’s passion, emotion, laughter, spontaneity, meaning expresses this same spirituality. This opens our hearts and connects us beyond to something else, something of purpose. It says “there is something more to life.”
If you’re writing something tomorrow. Why not write from the heart. Maybe if we all change our priorities something extraordinary might happen.
“When I am writing, I am trying to find out who I am, who we are, what we’re capable of, how we feel, how we lose and stand up, and go on from darkness into darkness. I’m trying for that. But I’m also trying for the language. I’m trying to see how it can really sound. I really love language. I love it for wate it does for us, how it allows us to explain the pain and the glory, the nuances and delicacies of our existence. And then it allows us to laugh, allows us to show wit. Real wit is shown in language. We need language.”